H&M's strategy shift: an attempt to safe-guard against soaring Zara? — EDITED
H&M: The Company We Would All Like To Manage One Day | Global Strategy in 10 weeks
H&M v Zara | M Y R A
What's the problem with H&M's online strategy? | The UK Domain
Strategy change at H&M shows signs of bearing fruit | Financial Times
PDF) Master's thesis " An analysis of internationalization strategies in the apparel industry: How companies create a competitive advantage in culturally different markets " | Lea Valentine F Steinlein - Academia.edu
The Keys to H&M's International Marketing Success | GFluence